To create a large expo in nine months and grow it to become the premier show for the entire Halloween, costume and party industry.
In February 2008, Swift Solutions began discussions with Party Club of America, a buyer group interested in creating a Halloween & Party Expo in Houston. There was an existing national show in Chicago held annually in March. Vendors had expressed an interest to Party Club in participating in a show scheduled in a warmer client at an earlier time the year, preferably in January to give store buyers ample time to order products in time for Halloween.
The ultimate goal of the Halloween & Party Expo was to bring Halloween, fantasy costume and party vendors together under one roof, allowing the attending buyers to write up to 100% of their party orders for the year.
2009 - First Year
- Booth Goal: 800; Achieved: 1,110
- Attendees: 3,500; Achieved: 4,200
The Halloween & Party Expo quickly became the number one order-writing show in the industry and the largest global show of its kind. It provided the ultimate comparison-shopping, deal-making and early-buying incentives offered by attending exhibitors highlighting thousands of industry-related products. Attendees flocked to the show from more than 63 countries worldwide to meet and network with industry professionals, attend an array of invaluable educational seminars, and preview the best and newest products.
The Halloween & Party Expo offered the best weather and the best timing for on-site sales acquisitions. For six years, the show was held in Houston, which provided a cost-effective location to allow a focus on business with pleasurable weather in the month of January.